What is local SEO

Local SEO is a specific set of strategies that are designed to help websites rank higher in local search results. Local SEO has been around for a while, but it is becoming increasingly important as more people are starting to use it. 

Google uses location-based SEO in its search algorithms since Pigeon came out, but there are a couple of other search engines that also provide local search results. The algorithm weights physical location, and proximity, more heavily than it does traditional organic ranking factors.

Google has been using location-based SEO in their search algorithms since Pigeon came out, but there are a couple of other search engines that also provide local search results

Google has been using location-based SEO in their search algorithms since Pigeon came out, but there are a couple of other search engines that also provide local search results.

The first is Yahoo Local, which provides the same services as Google Maps and Yelp. The second is Microsoft Bing's Local Finder, which is powered by WURFL. These two services work similarly to Google's Maps and Yelp. 

They both allow users to find businesses near them and get directions to those places directly within their browsers/mobile apps/tablets/etc., but they do not provide reviews or ratings like we've seen with other local search engines before (such as FourSquare). As such, they aren't very useful if you're looking for information about a business rather than just directions to it (like what you would use Yelp or TripAdvisor).

Local SEO is the practice of optimizing your website and online assets to rank higher in local search results

Local SEO is the practice of optimizing your website and online assets to rank higher in local search results. Local search results are those Google shows when someone searches for a business in their area, like "best restaurants in new york city", or "best car mechanics near me".

Because local searches are so specific, they tend to have higher conversion rates than other types of queries - meaning that people who click on them are more likely to be ready to buy something. If you want an immediate boost in sales, local SEO is one of the best ways to get it!

The algorithm weights physical location, and proximity, more heavily than it does traditional organic ranking factors.

As you might have guessed by now, local SEO is a term that describes the process of optimizing your website or online assets to rank higher in local search results. The algorithm weights physical location, and proximity, more heavily than it does traditional organic ranking factors. This means that you can expect that your website will be ranked higher for search queries that are relevant to your area or business type (e.g., "best pizza in Brooklyn").

There are two things worth mentioning here: firstly, Google has been using location-based SEO in their search algorithms since Pigeon came out; secondly, there are a couple of other search engines that also provide local search results (e.g., Bing). 

Technically speaking then all three major engines use some form of geotargeting—but only one does so exclusively for commercial queries (Bing). The point here is that if you're looking at improving your site's rankings in local SERPs then it's important to know which engine(s) users prefer and tailor accordingly

You need to optimize your site for local keywords and phrases. This means you need to add keywords and phrases that include your city or town name.

A very important part of local SEO is optimizing your site for the keywords and phrases that people use when they’re searching for products or services in your area.

You need to optimize your site for local keywords and phrases. This means you need to add keywords and phrases that include your city or town name. For example, if you run a coffee shop in London, people are likely to search for ‘coffee shops London’ or ‘coffee shops in the UK’. So you need to make sure that all of these variations of the word coffee appear on your website – both on the landing page, but also throughout the rest of the site (product pages, blog posts, etc.).

It's also worth including other related terms too: "espresso", "latte" etc., so long as those words are relevant to what you do (if not then don't worry about it).

If you’ve not already got one, set up a Google My Business page as soon as possible. This will allow customers to find your business faster and give them more information about what you do.

Once you’ve got your Google My Business page set up, it’s time to start adding some local-specific keywords.

Google uses a blend of location information (such as IP addresses and street addresses) to determine if people are searching for something near them. In order for Google to correctly identify where users are located, you need to provide this information on your website or add it to the metadata of images or videos that appear on the site.

According to a study by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations from friends or family.

It's up to you to decide how much value this has for your business. According to a study by BrightLocal, 85% of consumers trust online reviews as much as personal recommendations from friends or family. If you're running a local brick-and-mortar business and want to grow, you should be thinking about how best to use review sites like Google My Business and Yelp in your marketing efforts.

It is important to have great content on your website that cements the image of you being an expert in the field.

It is important to have great content on your website that cements the image of you being an expert in the field. People are more likely to click through to your site if they think it's a good resource for them, so making sure that all of your content is well-written and relevant to your niche will help with SEO.

Local SEO is a specific strategy for doing organic rankings for people looking for services in a specific geographic region (city, town, etc)

Local SEO is a specific set of strategies for doing organic rankings for people looking for services in a specific geographic region (city, town, etc).

Local SEO is often confused with general SEO because it's almost always used in conjunction with traditional on-page and off-page optimization.

The most important thing to understand about local search engine optimization is that it's not the same thing as national or international SEO. Local SEO requires that you know what keywords your potential customers are searching for so you can optimize your website accordingly.

Conclusion

The internet is full of valuable information, but it can be difficult to find the things you need in a timely fashion. By optimizing your website for local search results, you can increase traffic from people looking for services in your area and improve your brand’s reputation. So how do you make sure your business ranks well on Google? Here are some tips:

• Use local keywords and phrases that include the name of your city or town in them (e.g “Best restaurants near London)".

• "Create high-quality content on your website that cements an image of yourself as an expert in the field".